When The Blogging Game Gets Tough, What Do You Do?
Let’s say that your new blog post didn’t get as good a reaction as you wanted. The comments were few and far between, and the coinciding Instagram posts flopped. Everyone’s writing, photo style, categories… They all seem just SO similar. And then, a certain influencer states that the blogging community is oversaturated, and there’s really no room for any new bloggers to grow (I won’t mention names, as I’m sure you all know already – but this belief is a complete fabrication and please don’t believe it). The struggle to find your place in the blogging society, as well as growing and flourishing becomes very real, and trust me, we’ve all been there.
Remember why you started blogging in the first place
Back in the day, I’m sure you didn’t start a blog to ensure free stuff, instant fame and an easy life. And if you did, you’re blogging for all the wrong reasons. I started blogging back in 2015, and desperately needed a creative outlet. I’d been working a job that didn’t bring meaning to my life, and I had a lot of spare time. I used said time to work towards creating a meaningful life for myself. In the beginning, blogging came so naturally to me. My photography didn’t flourish, but the words did, which I count as a serious success. And I’ve just grown and progressed more and more since then. If you’re ever struggling to figure out where your blogging priorities lie, bring it back to the very beginning, the answers are all there.
Numbers aren’t the defining factor
I’ve spoken about this previously in my post about the pressures of Instagram, as well as my post about blogger’s block. Numbers have become so definitive for bloggers these days, to a scary extent. I’m guilty of seeing myself as a failure if I don’t hit a specific numbers of views on a post, or likes on a photo. This shouldn’t be the case, and I don’t know how it’s become this way. It’s likely to be linked with comparison, which I’ll be discussing in my next point. If you’re creating content to please everyone else, you’re doing it for the wrong reasons. Create for you, at a pace that you like, for a result that YOU are proud of. That’s all anyone can ever ask of you. And if they ask for any more than that, they’re not the people you want to surround yourself with anyway.
Stop the comparisons
Theodore Roosevelt said “Comparison is the thief of joy”, and he definitely wasn’t wrong. You’ll never enjoy what you’ve got/achieved/whatever if you’re always on the look-out for who’s done it better. Comparison and the green-eyed monster tend to go hand-in-hand, and are a one-way ticket to misery. There’s only one you, and you’re forging your own path your way. No-one can emulate it, so why compare? Easier said than done, I know. But you’re so capable of achieving things your way. Someone else might have it better, but that’s never to say that you can’t have things just as good. Stay in your own lane and do things your way.
Blog for you, not for anyone else
At the end of the day, you didn’t start a blog for anyone other than yourself. And you should keep it that way. Blog at your own pace, whether that be once a day, or once a month. Hell, even once a YEAR if that’s what you want. It’s all your choice at the end of the day. Stop thinking about what everyone else is doing. Stop beating yourself up because you’re not churning out as much content as A, B or C, or growing on social media as fast as others. That isn’t what blogging is about. And if it is, they’re in the industry for all the wrong reasons. It all comes down to this – you do you. It really can be as simple as that.
What are your thoughts on the current state of blogging? What do you think we can do to improve it?